Kim Kardashian arrived at the Balenciaga Paris Fashion Week show in the gothic gown of Morticia Addams’s dreams.
On March 3, Kardashian wore a lace turtleneck dress from the luxury fashion house’s fall-winter 2024–2025 collection, complete with a sheer bust, dramatic flared sleeves, and an unexpected open back emphasized by her thick, slicked back ponytail. However, while Kardashian didn’t wear a single piece of jewelry, one eye-catching accessory definitely stole focus from the body-hugging look: a large, errant Balenciaga tag left dangling down her back.
Look, many shoppers are guilty of purchasing an expensive dress with the hope of returning it after an event, but at least they have the forethought to tuck the tags in! Apparently, Kardashian never had to learn that trick.
Kim Kardashian in Paris, France on March 3, 2024.
Jacopo Raule/Getty Images
You’re telling me that not a single one of these photographers gave her a heads-up?
Joking aside, this was obviously a purposeful fashion stunt—which I would have been able to tell you without knowing that the Balenciaga models walked the runway with the same tags attached to their looks. But they did!
Don’t even get me started on the layered camisole look. Hello, early ’00s mall style!
Victor VIRGILE/Getty Images
Okay, but what’s the price written on that tag?
Victor VIRGILE/Getty Images
This is not the first time Kardashian has committed to the bit for Balenciaga creative director Demna Gvasalia. In December 2023 she carried an Erewhon x Balenciaga grocery bag as a purse to the brand’s fall 2024 fashion show in Los Angeles. While the paper bag wasn’t actually for sale, the brand did sell a reusable grocery tote from the collection for $425.
Later that month the reality star stepped out in a pair of split-toe Balenciaga flip-flops that resemble a pair of disposable pedicure sandals and sell for a very normal price of $450. The porcelain coffee cup in her hand is still on sale for $150.
Kim Kardashian on December 8, 2023, in Los Angeles
Bellocqimages/Bauer-Griffin
Clearly, Kardashian and Gvasalia love a gimmick. So is this latest stunt a rejection of the quiet-luxury craze, the start of a new trend, or simply an attempt to stir up views and clicks? That’s for Kim Kardashian and Demna Gvasalia to know and for you to discuss on social media.
